Design Profile:

I am a freelance graphic designer and typographer working within the publishing and events industries. My recent focus has been print design for magazine publication and print collateral for corporate events. I have spent the last 18 months as the lead designer for Waypoint AirMed&Rescue Magazine whilst producing supplements and other print material for the International Travel Insurance Journal (ITIJ) and the International Travel Insurance Conference (ITIC).

Personal Statement:

My design principles have always centred around simple, accessible compositions. Since building nets and tetra paks at school I have been fascinated with producing work using the most efficient method.

I am highly self critical, constantly evaluating my works in progress.

Since I began learning the principles of web design I have learned to integrate this accessible style with the key elements of user navigation, accessibility and interactivity.