I am a freelance graphic designer and typographer working within the publishing and events industries. My recent focus has been print design for magazine publication and print collateral for corporate events. I have spent the last 18 months as the lead designer for Waypoint AirMed&Rescue Magazine whilst producing supplements and other print material for the International Travel Insurance Journal (ITIJ) and the International Travel Insurance Conference (ITIC).
My design principles have always centred around simple, accessible compositions. Since building nets and tetra paks at school I have been fascinated with producing work using the most efficient method.
I am highly self critical, constantly evaluating my works in progress.
Since I began learning the principles of web design I have learned to integrate this accessible style with the key elements of user navigation, accessibility and interactivity.